Ampscript is the scripting language to personalize email content in Salesforce Marketing Cloud. You can write Ampscript in HTML emails, text emails, landing pages of Marketing efforts, or push notifications.
Ampscript helps you to:
- Turn subscriber or contact data programmatically to a personalized message.
- Have a clean and formatted marketing data.
- Use real-time changes in marketing data in your email.
- Track email stats.
- Prepare highly dynamic marketing messages using logical methods.
The Ampscript code runs at the server of Salesforce Marketing Cloud. The aim is to create highly personalized messages by using Marketing Data Silos of your company. Before sending the email or message, all Ampscript code is converted to marketing information, and send it to the recipient.
Ampscript uses basic programming concepts, any marketing team member may understand the code and its syntax easily.
Ampscript is the way of using your creativitiy without limitations of user interfaces, templates, or any other built-in functionalities.
In my following articles, I will write more details on how you can use Ampscript in your projects.